Quantcast
Channel: SEO – Sleepless Media
Viewing all articles
Browse latest Browse all 10

What Is The Better Traffic Generation Strategy…Social Media Or SEO?

0
0

Social media or SEO?  In a lot of circles, it’s actually starting to come down to this question.  One or the other—and which one works best.

The growth trend of social media as a traffic factor is remarkable.

And there is absolutely no doubt at all that social media—and in particular, Facebook and Twitter—has become an incredible source of promotion and traffic generation for websites that have been savvy enough to use the social tools in an effective way.  Some bloggers out there especially have been reporting that as much as 50% of their traffic now comes from these two popular social media outlets.  This is all traffic that used to come primarily from the search engines (SEO) instead.

Search engines still account for a great deal of visitors to websites.

While it’s easy to assume that social media statistics (like accounting for half of a website’s traffic) equate to a kind of a paradigm shift online when it comes to attracting visitors, it would be a huge mistake to automatically rule out the search engines as a thing of the past.  In all reality, the site or blog that receives 50% of its traffic from social media is an outside-the-box situation, an exception to the rule.  Most sites still receive the overwhelming majority of their traffic from the search engines…and from a solid SEO strategy in particular.

Balance:  It is the best of both worlds.

When it comes to SEO vs. social media, who says you have to choose one over the other?  Just because social media is gaining in both popularity and effectiveness doesn’t mean that search engines have become or will become a thing of the past.  In fact, these two different traffic sources actually work quite nicely together in harmony.

Google has recently reversed their policy of saying that links to a website from social media don’t carry any weight when it comes to impacting search engine rankings.  While social media links won’t initially have a huge impact on what makes up your website’s overall search engine results standings, they’ll continue to grow into a more and more relevant determination of a website’s authority and popularity.

Long story short—social media is a great way to measure what real people think about a particular website.  The search engines are able to pick up on this and use this information to help determine how the website should be ranked.  See how it all works together?

So the question of which is the better traffic generation strategy—SEO or Social Media—should really be turned around to ask how these two effective traffic building methods can be put to work together in harmony to deliver the best possible results for your website.

Search engines and social media are both here to stay for the long haul.  Instead of picking one or the other, use both together to make your website visible to as many targeted visitors as possible.  They both work best together.

0

The post What Is The Better Traffic Generation Strategy…Social Media Or SEO? appeared first on Sleepless Media.


Viewing all articles
Browse latest Browse all 10

Latest Images

Trending Articles



Latest Images